How Cognitive Biases Shape User Experience

Sixrevisions
Everyone develops opinions regarding how things should look, how things should behave, and what things should be called. These cognitive biases make up the filter between what actually exists, and what we perceive to be true.

The field of experience design attempts to realize a user’s cognitive biases, or opinions, and rationalizes design decisions that make use of those biases.


If a UX designer or UX strategist does not go through the process of identifying and incorporating users’ cognitive biases into their work, it stands to be misinterpreted, and site goals stand to be unachieved. Continue Reading...